The way to go !
www.monocle.com/sections/edits/Web-Articles/Shop-Idols
Five brilliant examples on how to survive all trends by creating unique retail that's based on passion for product and the drive to offer the best. The result will be that your place stands out from the crowd and can stand the test of time, creating an unique environment, where people feel welcome and can be themselves, sharing the same love for the things you sell.
Everybody wants to be unique.
Breda, Zara
Zara has very flexible store-fixture. In each unit you can hang the clothes in several ways, front-facing, side-facing or a combination. This makes it easy to change and easy to add interest. One unit is repeated several times, with little adjustments, but the width is the same. This way it is easy to create one visual merchandising standard for all stores.
Amsterdam, Reypenaer
A fabulous concept for cheese. Entering the store, you find a selection of cheeses, that you can taste and smell, all presented on a table, made of oak. On the wall are pictures and movies of the cheese factory in Woerden. Going to the basement is a tasting room, behind small desks you can experience the taste of cheese. The whole interior gives the feeling of an old canal houses. Spokesman for the store is Ron Pieters, cheese master and wine connoisseur, who takes you by the hand to experience cheese and the products they sell. His enthusiasm is very contagious and in our view that’s the best way to sell.
We believe this personal touch and eye for detail has the future !
www.reypenaer.nl
