Thursday, 12 August 2010
Monday, 2 August 2010
ModeFabriek Amsterdam; retail for retailers
During our visit to the exhibition a few sharp questions came up.
How does an individual brand stick out in this crowd?
What’s this fair more than just a collection of individual brands?
Can it offer an added value, turning a visit into a total experience?
Our question would be is this fair structure still valid today?
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