Antwerp, Video Takeout Depot

Skip the blockbuster feelings. This store is a great example of a low cost and simple way to develop a video/dvd takeout. With additional food and drinks to make the film experience at home more enjoyable positioned in the most simple stack system you can think of, this concept screams; personal and specially picked for you. In the back is a big wall with a huge library with all the film classics.

Although this industry might suffer a lot from the internet, this shop shows how you can make it still worthwhile to go to a real store. Here shopping is an experience in itself and has an added value.

Antwerp, Homeland Sissy Boy

Sissy Boy clothing started a home-line a few years ago. This new Antwerp store is a combination of these two collections. Question: What do they want to sell, the clothes or the accessories?

The success of this combination relies very much on the impulse shopping behavior. If you’re not located in a street and place with lots of traffic, it becomes very difficult.

With what product in mind do customers come to this store? Clothes? Home furnishing? Gift ideas?

Although the store interior is nicely done and gives a good combination between industrial and classic elements, the Sissy Boy concept itself could be much stronger in their positioning. This is more a compromise than a deliberate choice. The clothes are too basic as the home ware is inspirational and in this case clearly overwhelming the clothes collection. May be they should take a closer look at a very successful example from the states and their new flagship store in London; Anthropology

Antwerp, Shoe store

How simple can it be? Less is more.

Beautiful shop window

Antwerp, A find

Sometimes we find these little pieces of art on the street: planned or lost?

Antwerp, Mmmmh!

Attractive shop window, it turns out to be a space for workshops, products, recipes, books and products for and around the experience of cooking.

When trying to get in to take a closer look we noticed; ONLY open during the workshops?? A missed opportunity to sell during other moments specially when you have taking the effort to really develop a brand with a private label that could be great gifts for cooking lovers. A missed opportunity to become the preferred destination for knowledge AND products for cooking, eating and drinking, creating new retail.

Antwerp, LXP

A great concept for renting (and buying) 2^nd hand couture and high-end fashion. It’s set in a couture environment and works on appointment. With the total dress-service (including shoes, accessories) you leave the store feeling like a million bucks.

Antwerp, Julija

Knitwear shops are rare to find and when you do find them they do have this outdated feeling. Actually is this a strange phenomenon as knitwear itself is such a big part of fashion collections nowadays.

A nice surprise is Julija, a knitwear shop in a setting that screams fashion.

The shop is modern in it’s approach. The natural tinted shop environment acts as a blank canvas for all the different wools and fabrics and ideas pop up!