Friday, 27 November 2009


A good example of a shop where the interior is fully compatible with the presented collection; rock-chic with an edge for young minded fashion lovers. The store is consistent in it’s choice of material and decoration given it an industrial and rough look. Although this style might not be everyone’s cup of tea, it is well executed and you can see the identity of this brand in everything they do: sharp focus and consistent implementation. By focusing on their own DNA they created a new, own place in the fashion industry.

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