It’s always interesting to see a new store concept.
This multi brand store has the same owner as Clinic, opposite in the same street but his store is set up with a higher fashion level in mind, with labels like Sonia Rykiel, Victor & Rolf, Paul & Joe, Camper special editions etc.
The store is a big open space, with a center element consisting more levels, all in wood.
Hospital gives the impression that the store is clean and distant, it lacks intimacy. The interior design as taken over the message…..