The future of shopwindows
For a little while now we noticed that shop windows are used in a different way.
More often screens are used or there are even no shop windows at all, see the above examples of Hollister, Pull&Bear, The Sting and Bershka.
Is it just another trend in retail and/or a way to save (marketing-) budget ?
Does this kind of window draw the attention and make people go inside ?
Let us know what you think