Friday, 6 November 2009

Utrecht,America Today,

Some Dutch retailers are copying the store design of Abercrombie & Fitch: America Today, Scotch & Soda, Geddis & Gilmore to name a few. All use the same ‘inspiration’, some succeed in transferring the inspiration to their own DNA others are less successful. Sad to see that a concept as America Today, that has so many “Unique Selling Points”, is changed into something with so little identity.

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