Friday, 6 November 2009

Utrecht, Men at Work

The shop windows of ‘men at work’ are always a joy to look at. The company puts a lot of effort in sending a consumer message in a creative and for the Netherlands new way. Definitely trying to create ‘stopping’ power! Unfortunately in this case, they tried too much at the same time. The shop windows are in a nice autumn theme with, as an effective feature, the carpet running through! The mid front presentation is a very well executed one on it’s own right! Only now the windows over power the mid front presentation and vice versa. To focus on one communication item would have created a better stopping impact for customers with a clear focus on either the denim offer or the autumn theme.

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