Friday, 6 November 2009

Utrecht, Vanilia

Taking a closer look at the Dutch Vanilia concept; it’s to be noticed that their stores are always located in beautiful old buildings. This instantly creates a good atmosphere as soon as you enter the store. The store interior itself is a nice mix between old and new.
The brand focuses on the modern women offering 3 different collections for 3 different moments of use, ranging from casual trendy to smart business.
A great asset is the spacious dressing rooms and, in this case, adding a place to sit nearby gives an excellent interaction between consumer and store staff. The table can be used as a display showing different options on one outfit and encourages added sale. The atmosphere they offer is relaxed which helps spending more time in the store and being seduced in buying more than you came for.

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